Wednesday, 16 May 2012

PepsiCo – FritoLay Follow the Leader

An interesting, up to date number of reports, about the World Leader in the savory snack and soft beverages, their view about future trends and developments. Have a look at them. Then read this New York Times article and try to imagine “where” the consumers are driving snack and beverages large and small producers  with their daily and growing healthier choices and how these producers will  react for maintaining and expanding their market share. What’s happening with soft beverages it is happening with sweet and salty snacks too.
 
 
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