Reformed potato chips are well known in the extruded snacks industry. They usually come in round or oval shape and their surface might be pale yellow or coloured with spinach (green), tomatoes (red) or other natural ingredients. On the contrary the sample in the picture beside being hexagonal are stamped with funny figures. Beside the figures them self, the way these reformed potato chips are presented seems to me pretty knew as each single chip my carry a different message. They can be a vehicle for comunication of any kind…to children most of all but not only.